What’s Love Got to Do With It? How Sentiment Analysis Can Propel Your Brand
As the classic Tina Turner song goes what's love, what's love got to do with it? The answer for brands, of course, is everything. Whether customers return for a repeat ...
Influencer Blow Up Affecting Your Brand? Vice Versa? Here’s How to Deal
According to a recent report by Reuters, global spend on digital marketing has now reach an estimated total of almost $100 billion. The rise in spending has been partially attributed ...
Social Bot Detection for Brand Safety
Managing brand safety online often means navigating murky waters. At any moment, a relationship with an influencer or a network of bots, may suddenly turn into the iceberg that brings ...
Discovering Cryptocurrency Scam Bots on Twitter + Scraawl’s New Bot Detection Feature
As cryptocurrency has steadily become a more common investing outlet, there has been a growing epidemic of cryptocurrency scam bots bombarding Twitter over the last year. Along with the boom ...
The Bright Side of Bots
Bots come in many flavors and with many different definitions. Simply put, bots run automated tasks, typically at a much higher rate than humans could. This high speed is often ...
Which Social Media Platform is Right for You? Part 2
In the Which Social Media Platform is Right for You? Part 1 Twitter and tumblr to determine who used the platforms and what conversations they were having. We will now look ...
Which Social Media Platform is Right for You? Part 1
In the age of digital marketing, it can be challenging to identify the ideal audience for your brand and messaging. It can be even more difficult to participate meaningfully in ...
How to Design Attractive Feature Images for Content Marketing and Social Media
Design is a huge component of digital marketing. For all the social platforms, emails, resources, and product guides -- marketers need strong images. If you're a lucky marketer, you have ...
Social Media Platforms are Changing their API Left and Right. Here’s the Current State of Social.
Call it naivety or call it innocence, whatever the semantics, it's clear that some kind of faith has been lost in social media. In the wake of the Cambridge Analytica ...