Blog | Scraawl

How to Spot Fake Videos and Viewbots on YouTube + How to Use YouTube Search in Scraawl

Scenario: your digital marketing channels are doing great on paper, but you're not seeing the returns on investment that you would expect. Perhaps the emails you've acquired refuse to convert ...

Social Media Marketing and the Age of Video Content

The major social media platforms are pushing video content to gain market share of users. The social media giants, Facebook, Twitter, Instagram, Snapchat and YouTube, are customizing their algorithms for ...

Transportation Transformation and the Rise of Video Artificial Intelligence

There’s a scene in Black Panther where Shuri, Letiticia Wright’s character, hops into a car seat and remotely drives a sleek Lexus Sedan through the streets of Busan, Korea. While ...

Oscars 2018: Who Won on Social Media on Hollywood’s Big Night [Social Data Analysis]

The ballots are in and the Oscars 2018 was a hit with diversity but a loss in ratings. Turns out this was the worst year ever for the annual awards show. Some ...

McDonald’s is Flipping its Arches for International Women’s Day. Here’s What Twitter Had to Say.

Wow, it is hard to be McDonald's sometimes. Either you're getting roasted by Wendy's on #NationalFrozenFoodDay or you're well-intentioned gesture for International Women's Day receives mixed results. McDonalds announced it ...

A Look Back at I/ITSEC 2017 on Twitter

As the Conference Committee and Subcommittees begin the arduous task of reviewing submissions for the 2018 conference, let's take a look back and see what caught the attention of the ...

Figure Skating Soars on Twitter with Nagasu’s Olympic Triple Axel

With the 2018 Winter Olympics upon us, it’s easy to day dream about our own Olympic aspirations as a graceful, elegant figure skater while we sit and watch the games ...

What’s Trending: Bitcoin and Cryptocurrency on Social Media

Bitcoin, the online currency, seems to be the buzzword that everyone and their grandmother has had a conversation about at least once. Bitcoin, unlike other financial trends and concepts, has ...

Win Some, Lose Some: The Ads of Super Bowl 52 [Social Data Analysis]

Regardless of who you might have been rooting for, the Patriots or the Eagles, the ads of Super Bowl Sunday always have their own winners and losers. There were ads that ...